Cost Per Click (CPC)

Cost Per Click (CPC) is a pricing model used in online advertising where the advertiser pays a fee each time of their ads is clicked. It's a common way to buy visits to your website, rather than trying to 'earn' those visits organically.

Understanding your CPC is crucial for managing your advertising budget and determining the profitability of your campaigns. It's often influenced by factors like your bid, ad quality, keyword competition, and targeting. A lower CPC means you're paying less for each click, which can improve your return on ad spend (ROAS). Many advertisers closely monitor their CPC along with their Click-Through Rate (CTR).