Ad Blocker

An Ad Blocker is a piece of software, often a browser extension or a standalone application, designed to remove or alter advertising content on web pages, in videos, or within mobile applications. Ad blockers work by identifying and blocking requests to known ad servers or by hiding elements on a page that match common ad formats. While users install them to improve browsing speed, reduce distractions, and enhance privacy, ad blockers pose a significant challenge to advertisers and publishers who rely on ad revenue. This has led to discussions about ad quality, user experience, and alternative monetization models. Some advertisers try to circumvent blockers or use Native Advertising which may be less prone to blocking.