Native Advertising

Native Advertising is a type of paid advertising where the ad experience follows the natural form and function of the user experience in which it is placed. These ads are designed to blend in with the surrounding content, making them appear less intrusive than traditional Banner Ads or Display Ads. Examples include sponsored articles on news websites, promoted posts in social media feeds, or recommended content widgets. The goal is to provide a less disruptive ad experience and increase Engagement Rate by appearing as part of the platform's native content. Disclosure (e.g., "Sponsored," "Ad") is crucial for transparency.