Brand Equity

The commercial value derived from consumer perception of a brand name, rather than from the product or service itself.

Brand Equity refers to the value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. It's built up over time through positive experiences, effective Brand Messaging, and consistent Brand Identity. Strong brand equity leads to increased Brand Loyalty, higher price points, and greater market share. Advertising plays a crucial role in building and maintaining Brand Awareness and positive associations that contribute to brand equity.

Tags:brandingbrand valuecustomer perceptionloyaltymarket share

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