Brand Identity

Brand Identity encompasses all the visible elements of a brand, such as its name, logo, design, color scheme, typography, and Brand Messaging, that together distinguish the brand in the consumer's mind and from its competitors. It's how a company presents itself to the public and aims to shape perception. A consistent and strong brand identity is crucial for building Brand Awareness and Brand Equity. Advertising is a key vehicle for communicating and reinforcing a brand's identity.