Brand Positioning

Brand Positioning is the strategic process of establishing a unique place and value for a brand in the minds of its Target Audience compared to competitors. It involves identifying and communicating the brand's Unique Selling Proposition (USP) and how it meets customer needs better than alternatives. Effective brand positioning helps a brand stand out in a crowded market and guides its Brand Messaging and marketing strategies. Advertising plays a critical role in conveying this desired position to the market.