Target Audience

A Target Audience is a particular group of consumers within a broader Target Market that an advertising Campaign or marketing message is specifically designed to reach and influence. This group is defined by shared characteristics such as Demographics (age, gender, location), psychographics (interests, lifestyle, values), and behaviors (purchase habits, online activity). Identifying and understanding the target audience is a crucial first step in developing effective advertising, as it informs Brand Messaging, Ad Copy, Ad Creative, Channel selection, and overall strategy. Personas are often created to represent the target audience.