Contextual Advertising

Contextual Advertising is a form of targeted advertising where ads are automatically selected and served based on the content of the webpage a user is currently viewing. Instead of relying on user data or past behavior (Behavioral Targeting), contextual advertising systems scan the text and Keywords on a page to determine its topic and then display ads that are relevant to that topic. For example, an article about travel might display ads for airlines or hotels. This method aims to increase ad relevance by aligning the ad with the user's current interest as indicated by the content they are consuming. It is often considered more privacy-friendly than behavioral targeting.