Keyword

In the context of Digital Marketing, a Keyword is a word or a phrase that people type into search engines (like Google) when they are looking for information, products, or services. Keywords are fundamental to both Search Engine Optimization (SEO) and Search Engine Marketing (SEM). For SEO, content is optimized around relevant keywords to rank higher in organic search results. For SEM (Pay-Per-Click (PPC) advertising), advertisers bid on keywords to have their ads displayed when users search for those terms. Effective keyword research is crucial for identifying the terms a Target Audience uses.