Engagement Rate

Engagement Rate is a metric used in social media marketing and content advertising to measure the amount of interaction (likes, shares, comments, clicks, saves, etc.) a piece of content or an advertisement receives relative to its Reach or Impressions. A high engagement rate indicates that the content is resonating with the Target Audience and prompting them to interact. The specific formula can vary by platform, but a common one is:

Engagement Rate = (Total Engagements / Total Impressions or Reach) * 100

It's a key indicator of content quality and audience interest, often more insightful than just looking at Click-Through Rate (CTR) alone for certain campaign goals.