Geotargeting

Geotargeting is an advertising strategy that allows businesses to deliver specific content or advertisements to users based on their real-world geographic location. This location can be determined by IP address, GPS signals from mobile devices, Wi-Fi connection points, or user-provided location data. Geotargeting enables advertisers to reach a relevant local Target Audience, making ads more personalized and effective, especially for businesses with physical locations or location-specific services. It can range from country-level targeting down to specific zip codes, cities, or even a radius around a point (geofencing).