Influencer Marketing

Influencer Marketing is a type of social media marketing that involves endorsements and product placements from influencers – individuals who have a dedicated social following and are viewed as experts or trusted sources within their Niche Market. Brands collaborate with influencers to promote their products or services to the influencer's audience. This strategy leverages the trust and credibility influencers have built with their followers to increase Brand Awareness, drive Engagement Rate, and generate sales. Authenticity and relevance between the influencer and the brand are key to successful campaigns.