Value Proposition

A Value Proposition is a concise explanation of the unique benefits a customer will receive from purchasing a company's product or service. It clearly communicates what makes the offering attractive, why it's different from and better than competitors' offerings (Unique Selling Proposition (USP)), and how it solves a customer's problem or improves their situation. A strong value proposition is a cornerstone of effective marketing and Brand Messaging. It should be prominently featured in advertising materials, including Ad Copy and Landing Pages, to quickly convey why a customer should choose that brand.