Ad Copy

Ad copy refers to the written words, including headlines, body text, and Call to Action (CTA), used in an advertisement. Its primary goal is to capture attention and persuade the target audience to take a specific action, such as making a purchase or learning more. Effective ad copy is clear, concise, compelling, and tailored to the specific Channel and Target Audience. It works in conjunction with Ad Creative (visual elements) to deliver the overall message. The performance of ad copy is often measured by metrics like Click-Through Rate (CTR) and Conversion Rate.