Word-of-Mouth Marketing (WOMM)

Word-of-Mouth Marketing (WOMM) is an organic form of promotion where satisfied customers tell other people how much they like a business, product, or service. It's essentially free advertising triggered by positive customer experiences and can be highly influential because recommendations from friends, family, or trusted peers are often perceived as more credible than traditional advertising. While WOMM can happen naturally, businesses can also encourage it by providing excellent customer service, creating shareable experiences, offering referral programs, or engaging with customers online. It's a powerful driver of Earned Media and Brand Loyalty.