Ad Exchange

An Ad Exchange is a technology platform that facilitates the buying and selling of advertising inventory from multiple Ad Networks and publishers. The pricing of impressions is determined through real-time bidding (RTB), also known as programmatic auction. Demand-Side Platforms (DSPs) allow advertisers and agencies to bid on available Ad Inventory, while Supply-Side Platforms (SSPs) enable publishers to make their inventory available. Ad exchanges increase efficiency and transparency in the Programmatic Advertising ecosystem.