Programmatic Advertising

Programmatic Advertising refers to the use of software and technology to automate the buying, placement, and optimization of digital advertising, as opposed to traditional manual processes. It involves using platforms like Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and Ad Exchanges to buy and sell Ad Inventory in real-time, often on an impression-by-impression basis through Real-Time Bidding (RTB). Programmatic advertising allows for more efficient Media Buying, precise Audience Targeting using data (Data Management Platform (DMP)), and dynamic campaign adjustments based on performance.