Ad Inventory

Ad inventory refers to the total number of ad impressions or amount of Ad Space that a publisher (e.g., website owner, app developer) has available to sell to advertisers over a given period. This inventory can be on websites, mobile apps, videos, or other digital platforms. Publishers manage their ad inventory to maximize revenue, often using tools like Ad Servers or Supply-Side Platforms (SSPs) to make it available through Ad Networks or Ad Exchanges. The value of ad inventory can vary based on factors like audience demographics, content quality, and ad viewability.