Ad Space

Ad space refers to the specific locations on a webpage, in a mobile app, within a video, or in other digital media that are allocated for displaying advertisements. Publishers make this space available as their Ad Inventory to advertisers. The size, position (e.g., Above the Fold), and format of ad spaces vary widely. The value of a particular ad space is often determined by its visibility, the Demographics of the audience it reaches, and the context of the surrounding content.