Ad Retargeting / Remarketing

Ad Retargeting (often called Remarketing, especially by Google) is an online advertising strategy that enables advertisers to show targeted ads to users who have previously visited their website, used their mobile app, or interacted with their brand in some way (e.g., viewed a product, added to cart) but did not complete a Conversion. It works by using Cookies or tracking pixels to anonymously follow users across the web and display relevant ads on other websites or social media platforms they visit. Retargeting is effective because it targets warm leads who have already shown interest, often leading to higher Click-Through Rates (CTR) and Conversion Rates.