Conversion

In advertising and digital marketing, a conversion is the completion of a desired action by a prospect or customer in response to a Call to Action (CTA). What constitutes a conversion varies depending on the Campaign goals. Common examples include making a purchase, filling out a lead form (Lead Generation), signing up for a newsletter, downloading an ebook, or clicking a specific link. Tracking conversions is essential for measuring the effectiveness of advertising spend and calculating metrics like Conversion Rate and Cost Per Acquisition (CPA).