Conversion Rate

Conversion Rate is a key performance metric in advertising that measures the percentage of users or visitors who take a desired action (Conversion) after interacting with an ad, visiting a Landing Page, or engaging with a Campaign. It is calculated as:

Conversion Rate = (Number of Conversions / Total Number of Visitors or Interactions) * 100

A higher conversion rate generally indicates more effective advertising (Ad Copy, Ad Creative, targeting) and a better user experience. Optimizing for conversion rate (Conversion Rate Optimization (CRO)) is a crucial aspect of digital marketing.