Demographics

Demographics in advertising refer to specific characteristics of a population segment used to identify and target a Target Audience. Common demographic data points include age, gender, income level, education, occupation, marital status, ethnicity, and geographic location (Geotargeting). Advertisers use demographics to create Audience Segments and tailor their Ad Copy and Ad Creative to resonate with specific groups, thereby increasing the relevance and effectiveness of their Campaigns. This data is often sourced from Market Research or user-provided information.