Analytics

The measurement, collection, analysis, and reporting of data to understand and optimize ad campaign performance.

Analytics in advertising refers to the systematic computational analysis of data or statistics. It involves tracking, collecting, measuring, reporting, and analyzing advertising data to evaluate the performance of Campaigns, understand audience behavior, and optimize marketing strategies for better Return on Investment (ROI). Key metrics often include Impressions, Click-Through Rate (CTR), Conversion Rate, and Cost Per Acquisition (CPA).

Tags:data analysismetricsreportingperformanceoptimization

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