Campaign

An advertising campaign is a set of interconnected and coordinated marketing communication activities that use various media Channels over a particular time period, with specific objectives and a defined Target Audience. Campaigns are designed to achieve goals such as increasing Brand Awareness, generating Leads, or driving sales. They typically have a central theme, message (Brand Messaging), and Ad Creatives that are adapted for different platforms. Performance is measured against Key Performance Indicators (KPIs).