Banner Ad

A Banner Ad is a form of online Display Advertising that typically takes the form of a rectangular graphic (static image, animated GIF, or rich media) embedded into a webpage. Banner ads are one of the oldest and most common types of online ads. They are designed to attract attention, build Brand Awareness, and drive traffic to the advertiser's website or Landing Page when clicked. Their effectiveness is often measured by Click-Through Rate (CTR) and Impressions. While sometimes criticized for low engagement ('banner blindness'), well-designed and well-targeted banner ads can still be a valuable part of an advertising Campaign.