Display Advertising

Display Advertising is a form of online advertising that uses graphical or visual elements, such as images, Banner Ads, videos, animations, or Rich Media Ads, to promote a product or service. These ads appear on websites, apps, and social media platforms within designated Ad Spaces. Display advertising is often used for building Brand Awareness, Ad Retargeting / Remarketing, and driving traffic. Ads are typically bought through Ad Networks or Programmatic Advertising platforms (DSPs, Ad Exchanges) and can be targeted based on Demographics, interests (Behavioral Targeting), or website content (Contextual Advertising).