Cost Per Lead (CPL)

Cost Per Lead (CPL) is an online advertising pricing model and metric where the advertiser pays a pre-established price for each lead generated. A lead is typically a contact (e.g., name, email, phone number) of a potential customer interested in a product or service. CPL is calculated by dividing the total cost of an advertising Campaign by the number of leads generated.

CPL = Total Cost of Campaign / Number of Leads Generated

This model is common in B2B (Business-to-Business) marketing and for businesses with longer sales cycles. It helps advertisers manage their Lead Generation budget effectively. CPL is a specific form of Cost Per Acquisition (CPA).