B2B (Business-to-Business)

B2B (Business-to-Business) refers to commerce transactions, marketing, and advertising efforts where the Target Audience is other businesses rather than individual consumers (B2C (Business-to-Consumer)). B2B advertising often focuses on logic, efficiency, Return on Investment (ROI), and building long-term relationships. The sales cycles can be longer, and decision-making often involves multiple stakeholders. Common B2B advertising Channels include LinkedIn, trade publications, industry events, and Content Marketing aimed at professional audiences.