Key Performance Indicator (KPI)

A Key Performance Indicator (KPI) is a quantifiable measure used to evaluate the success of an organization, employee, or specific activity, such as an advertising Campaign, in achieving its objectives. KPIs provide focus for strategic and operational improvement, create an analytical basis for decision-making, and help focus attention on what matters most. In advertising, common KPIs include Click-Through Rate (CTR), Conversion Rate, Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Reach. The choice of KPIs depends on the specific goals of the campaign.