Public Relations (PR)

Public Relations (PR) is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. The goal of PR is to shape and maintain a positive public image for a brand, product, or individual. This often involves managing communications with the media (media relations), handling crises, organizing events, and creating content that generates positive Earned Media coverage. Unlike advertising, PR messages are typically conveyed through trusted third-party sources (e.g., journalists, influencers), which can lend them more credibility. Effective PR can significantly boost Brand Awareness and Brand Equity.