User-Generated Content (UGC)

User-Generated Content (UGC) refers to any form of content—such as images, videos, text, reviews, or social media posts—that is created by unpaid contributors, typically customers or fans of a brand, rather than by the brand itself or its agencies. UGC is often seen as more authentic and trustworthy than brand-created content because it comes from real people. Brands can encourage UGC through contests, hashtags, or by simply providing excellent products and experiences that inspire sharing. Leveraging UGC in advertising and marketing can boost Engagement Rate, build community, provide social proof, and generate Earned Media.