Ad Fatigue

Ad fatigue occurs when an audience sees the same advertisement or type of Ad Creative too many times, leading to a decline in engagement and response rates (e.g., lower Click-Through Rate (CTR)). Viewers may become bored or annoyed by the repetitive ad, causing them to ignore it or develop a negative perception. To combat ad fatigue, advertisers should refresh their Ad Copy and creatives regularly, adjust Frequency Capping, and refine their Audience Segmentation and targeting.