Audience Segmentation

Audience segmentation is the process of dividing a larger Target Audience or Market Segment into smaller, more manageable subgroups based on shared characteristics. These characteristics can include Demographics (age, gender, location), psychographics (lifestyle, values, interests), behavior (purchase history, website interaction), or needs. Effective audience segmentation allows advertisers to tailor Ad Copy, Ad Creative, and messaging for higher relevance and Engagement Rate, leading to more effective Campaigns.