Ad Creative

Ad creative refers to the visual components of an advertisement, such as images, videos, animations, logos, and design layout. It works alongside Ad Copy (the text) to capture attention, convey a message, and engage the audience. Strong ad creative is visually appealing, brand-consistent, and optimized for the specific ad format and Channel (e.g., social media, display banners). The goal of ad creative is to enhance the ad's message and contribute to achieving Campaign objectives, such as increasing Brand Awareness or driving Conversions.