AIDA Model (Attention, Interest, Desire, Action)

The AIDA model is a framework that describes the four sequential stages a consumer typically goes through when engaging with an advertisement or marketing communication, ultimately leading to a purchase decision. The stages are:

1. Attention (or Awareness): Grabbing the consumer's attention amid a sea of information. Ad Creative and compelling headlines are key here.
2. Interest: Generating interest in the product or service by highlighting its relevance and benefits to the consumer.
3. Desire: Creating a desire for the product or service by appealing to emotions, showcasing value, and making the consumer want it.
4. Action: Prompting the consumer to take a specific action, such as making a purchase, signing up for a newsletter, or visiting a store, often through a clear Call to Action (CTA). Understanding AIDA helps marketers craft more effective Campaigns.