Call to Action (CTA)

A Call to Action (CTA) is a piece of content, such as text, a button, or an image, intended to induce a viewer, reader, or listener to perform a specific act, typically in response to an advertisement or marketing message. Examples include "Buy Now," "Learn More," "Sign Up Today," or "Download Free Guide." CTAs are crucial for guiding the audience towards a desired Conversion and are a key element of effective Ad Copy and Landing Pages. They represent the 'Action' part of the AIDA Model.