B2C (Business-to-Consumer)

B2C (Business-to-Consumer) refers to commerce transactions, marketing, and advertising efforts where businesses sell products or services directly to individual consumers for personal use. B2C advertising often aims to evoke emotion, create desire, and drive immediate purchase decisions. The sales cycles are typically shorter than in B2B (Business-to-Business) marketing. Common B2C advertising Channels include social media, search engines, television, radio, and Display Advertising.