Channel

In advertising, a channel (or marketing channel) refers to the various platforms and mediums through which companies can communicate their Brand Messaging and advertisements to their Target Audience. Examples include social media platforms (Facebook, Instagram, LinkedIn), search engines (Search Engine Marketing (SEM)), Display Advertising networks, television, radio, print media, Email Marketing, and Direct Mail. The choice of channels depends on the Campaign goals, target audience, and budget. An Omnichannel Marketing strategy involves using multiple channels in a coordinated way.