Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is the practice of systematically improving a website or Landing Page experience to increase the percentage of visitors who complete a desired goal (Conversion). CRO involves understanding how users navigate a site, what actions they take, and what stops them from converting. Techniques include A/B testing, multivariate testing, improving Call to Action (CTA) buttons, enhancing site speed, optimizing forms, and improving content clarity and relevance. The goal is to maximize the effectiveness of existing traffic and improve the Conversion Rate.