Direct Response Advertising

Direct Response Advertising is a type of marketing designed to evoke an immediate action from the viewer or reader, leading to a measurable outcome such as a purchase, a sign-up, or a request for more information. It typically includes a compelling offer and a clear Call to Action (CTA). Unlike Brand Awareness campaigns, the success of direct response advertising is judged by the number of direct responses or Conversions it generates. Examples include infomercials, Direct Mail with coupons, and online ads with "Buy Now" buttons leading to a Landing Page.