Direct Mail

Direct Mail is a form of Direct Response Advertising that involves sending physical promotional materials, such as letters, postcards, brochures, or catalogs, to a Target Audience through the postal service. While a traditional method, direct mail can be highly targeted using mailing lists based on Demographics, purchase history, or geographic location. It aims to elicit a direct response, such as a purchase, a visit to a website, or a phone call. In an increasingly digital world, well-designed direct mail can stand out and complement Digital Marketing efforts.