Guerrilla Marketing

Guerrilla Marketing is an advertising strategy that focuses on low-cost, unconventional marketing tactics that yield maximum results. It often involves high levels of creativity and imagination to surprise consumers and create a memorable brand experience, leading to significant buzz and Word-of-Mouth Marketing (WOMM). Guerrilla tactics can include street art, flash mobs, viral videos, or unusual product placements. While often associated with smaller businesses with limited budgets, larger companies also use guerrilla marketing for its potential to generate Earned Media and high Engagement Rates.