Inbound Marketing

Inbound Marketing is a marketing methodology that focuses on attracting potential customers by creating valuable content and experiences tailored to them, rather than interrupting them with traditional outbound methods. It aims to draw audiences in by providing solutions to their problems and addressing their needs at various stages of the buyer's journey (Conversion Funnel). Key components of inbound marketing include Content Marketing, Search Engine Optimization (SEO), social media marketing, and building relationships. The goal is to convert visitors into leads, then customers, and finally promoters of the brand.