Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to a website from search engines through organic (non-paid) search results. It involves optimizing various elements of a website, including its content (Keyword usage, quality), technical structure (site speed, mobile-friendliness, crawlability), and off-page factors (backlinks, domain authority). The goal of SEO is to make a website more attractive to search engines like Google, so it ranks higher in search results for relevant queries, thereby driving more organic traffic. SEO is a key component of Inbound Marketing and complements Search Engine Marketing (SEM).