Content Marketing

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined Target Audience — and, ultimately, to drive profitable customer action. Instead of directly pitching products or services with Ad Copy, content marketing provides useful information, solves problems, or entertains. Formats include blog posts, articles, videos, infographics, podcasts, and ebooks. It's a key component of Inbound Marketing and can support Search Engine Optimization (SEO) efforts and build Brand Loyalty.