Conversion Funnel

A Conversion Funnel (also known as a Sales Funnel or marketing funnel) is a visual representation of the stages a potential customer progresses through, from first becoming aware of a brand or product (Awareness) to taking a desired action (Conversion). A typical funnel might include stages like Awareness, Interest, Consideration, Intent, Evaluation, and Purchase (similar to the AIDA Model). Understanding the conversion funnel helps advertisers identify drop-off points and optimize each stage to guide more users towards conversion, often using tailored Ad Copy and Landing Pages for each stage.