Lookalike Audience

A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they share similar characteristics with your existing best customers or valuable audience segments. Ad platforms (like Facebook Ads or Google Ads) use data from a 'source audience' – such as your current customer list, website visitors (Ad Retargeting / Remarketing list), or people who have engaged with your content – to find other users with similar Demographics, interests, and behaviors. This allows advertisers to expand their Reach to new, qualified prospects who are more likely to convert, improving Campaign efficiency.