Outbound Marketing

Outbound Marketing, also known as traditional marketing or interruption marketing, involves proactively pushing messages out to a broad audience to generate interest in a product or service. This contrasts with Inbound Marketing, which focuses on attracting customers. Examples of outbound marketing tactics include television commercials, radio ads, print advertisements (Banner Ads in magazines), cold calling, Direct Mail, and trade shows. While often considered less targeted than inbound methods, outbound marketing can still be effective for building Brand Awareness and reaching large audiences.