Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a form of Digital Marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. The most common form of SEM is Pay-Per-Click (PPC) advertising, where businesses bid on Keywords that users might enter when searching for specific products or services. When a user clicks on the ad, the advertiser pays a fee (Cost Per Click (CPC)). SEM allows businesses to target users who are actively searching for what they offer, making it a highly effective strategy for driving qualified traffic and Conversions. While SEM often refers to paid search, it can sometimes be used as an umbrella term that also includes Search Engine Optimization (SEO).